our favorite finds from the front lines of food
Woman walks Paris marathon with a bucket on her head to talk about water. Gambian woman Siabatou Sanneh (above) displays a sandwich board which translates as "In Africa women walk this distance each day for drinking water" as she carries a jerrycan of water on her head while walking the route of the 39th Paris Marathon in Paris, on April 12, 2015, to raise awareness for the cause of charity "Water for Africa." (CBS News)
The Guardian explores the brave new world of food packaging language. From ‘family owned’ and ‘created with love’, to ‘hand crafted’ and ‘authentic’, food-packet rhetoric is now mainly in the business of selling nice feelings...A brand of snack bars is made “in small batches at our own makery”. Makery? I am guessing that “makery” is a portmanteau for “made-up bakery.” (Guardian)
The language fight is getting ugly: MillerCoors Sued For Selling Blue Moon As A Craft Beer (Consumerist)
Human mind wired for marketing through storytelling, says Forrester analyst “Decision making is not rational and it is not rational in business-to-business either,” said Laura Ramos, vice president and principal analyst at Forrester Research, San Francisco. “You wouldn’t know that from looking at content because in B2B, you think if you put all the facts out there of course consumers will make the right choice.” (Luxury Daily)
Who needs New Nordic? Giving Northern (North American) Cuisine Its Due "Both at sea and far inland, chefs from some of the chillier regions of North America are making an effort to dive deeper into their habitat. From New England up through the Maritime Provinces of Canada and west to Montreal and Toronto, they are doing culinary work that poses questions without simple answers: What exactly is Northern cooking? And how do you make that identity clear and compelling to diners?" (New York Times)
Michelin Star Chef Turns Spring Fashion into Culinary Masterpieces (PSFK)
Better to eat vegetarian that a lot of industrial meat. The Nation’s First Vegetarian Public School Is Thriving "We had no focus on vegetarianism specifically," says Groff, the school’s principal. "If we were presented with a free-range, organic chicken, that’s something we would talk about." (Fast Company)
