our favorite finds from the front lines of food
From the You Can't Make this Stuff Up files, Joan Crawford goes to the supermarket, in white gloves, in a 1969 Pepsi promo (video above). You can read here about where this wacky three and a half minutes of TV came from. (Stargayzing)
The Next Hot Trends in Food as identified by the Wall Street Journal. Not a lot of surprises here for those who keep up with the food scene and sustainability discussions, but concepts like "regenerative agriculture" might get more mainstream. (Wall Street Journal)
Is Dry Farming the Next Wave in a Drought-Plagued World? Some fruit growers in California eschew irrigation and have escaped the financial fallout experienced by fellow farmers in recent years. “There’s all this talk about watering the almonds...When you set up almonds to receive water every few days and the roots don’t go deep, then yeah, they will die if we don’t water them. But almonds were once dry farmed in many parts of California, including San Luis Obispo County, southern Monterey County, and the Sierra foothills.” (Food & Environment Reporting Network)
As with our politics, fast food keeps getting weirder and more over the top. Why fast-food chains are making ‘increasingly outrageous’ creations to get you through the door. (Washington Post)
Entrepreneurs getting creative with seafood byproducts “If all fish were processed and all the byproduct collected, it is estimated that globally there would be around 36 million tons of raw material available, producing about 9.5 million tons of fishmeal and 1.5 million tons of fish oil,” according to the University of Stirling/IFFO report. (Seafood Source)
Meat packers add plants to plate as consumers, competition shift. "We are going to see the meat industry recognize that it needs to diversify." (Reuters)
The Real Soylent Sickness "Silicon Valley’s failure to capture our appetites lies at the heart of what the technology industry misses about so many other things in this world. Though it may be possible to create technically feasible products for any aspect of our lives, those only succeed if they improve—rather than seek to replace—the human, highly tactile, and pleasurable world we want to live in." (New Yorker)
